The Mindset of a Successful
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Understands the needs of the
customer
This is cliché, I know, but it is something so many new Internet marketers overlook that it is
worth pointing out once again.
All people have needs. If somebody comes along selling something
that will satisfy my needs, then I will be more than happy to part with my hard-earned money. This simple fact
underscores the importance of spending time, money and effort reaching out and understanding the needs of your
target customer base.
Many first-time Internet marketers also have this frame of thought
where they believe that exploiting their customers and wringing money from them as quickly as possible is the only
way to survive. This thinking cannot be more flawed. Any kind of business, Internet marketing included, will only
survive if trust is built between customer and client.
Reaches out and ‘touches’
customers
This is another cliché, yes, but it is nonetheless important: your
customers must feel that you actually give a hoot about their satisfaction.
I have come across so many marketing tactics that look and feel
stale and too focused on selling a product. The marketers here have made a fatal mistake: they got too absorbed
with exploiting the needs of the customer rather than connecting to these needs. You must always show that the
products and services you offer are solutions to a problem, not just tools you use to squeeze money out from
customers.
It is also worth note that you should not try too hard to “sell”
your product to a potential client. I have come across numerous sales pages with a ton of testimonies, videos,
promos, guarantees and smiling faces all promising one thing or another. The marketers behind these pages were
trying so hard to convince me to buy their products that I simply got turned off and left the page before even
finding out what they wanted to sell to me.
Transparent about
everything
People will be more willing to buy a product if they know exactly
what they are getting.
Many marketers love to use fancy prose, grand promises and
technical jargon to bedazzle potential customers. This isn’t such a bad thing in most cases, but all this
grandstanding will be for nothing if the potential client does not understand what the heck they are looking at. Be
as transparent as you can about what you sell and you will find customers much more willing to do business with
you.
This is especially important for product pricing and fees. You would be surprised at
how many sales pages exist on the Internet that do not list theactual costs of purchasing a product or service. Lots of promises and lots of testimonies, yes, but
the lack of information on something as basic as pricing is enough to turn most people away from the site.
Builds a network of
partners
Internet marketing is not a one-man (or one-woman) job. You will
need the help of a lot of people to make yourself truly successful in this field of
work.
Once you get down to the more complicated aspects of Internet
marketing, you will inevitably find yourself working with a whole host of people: content creators, writers,
shippers, reviewers, accountants, customer care etc. Everyone you meet is a potential partner, so always take the
opportunity to create and expand your network whenever you can.
Even fellow Internet marketers can prove to be useful partners. You
could swap customers by selling products and services that complement the business of the other market. For
example, marketer A sells fiction ebooks via Amazon while marketer B sells leather covers for the Amazon Kindle.
Both marketers could work together to promote each other’s products; effectively sharing their customer base with
each other.
Emotionally balanced about the
business
Nobody is a heartless machine, but breaking down into an emotional
wreck all the time can’t be good for business.
A successful Internet marketer needs to be completely objective
when it comes to making business decisions. Your personal life must not seep into your work, especially when your
marketing efforts start to get distorted in the process. Beliefs, opinions, biases and even political affiliations
must be kept separate from work, otherwise they could blind you from seeing things as they really
are.
This also goes for the success and failure of your Internet
marketing ventures. Internet marketing is a fast-moving world, which means things die off as quickly as they are
born. Look long and hard at your marketing programs and be impartial about which ones are worth spending energy on
and which ones need to be dropped.
Uses money productively and
efficiently
One of the more common problems with Internet marketers is that
they do not know how to use their money wisely.
Let’s say you have earned a cool thousand dollars in sales from
your most successful marketing campaign. Bills and taxes are paid, and you still have $500 left over. What will you
do with this money? Will you purchase educational materials, obtain marketing tools and hire people to handle the
time-consuming tasks, or will you blow it all on a fancy tablet PC?
Remember that the money you earn is not something you have to spend
right away. It is a resource that you can use to make your marketing campaigns even more successful in the future.
You could even use that money to save up for retirement or as a mortgage down payment. Whatever you decide to do,
just make sure that you always ‘invest’ your money in something that will be truly beneficial to you.
Willing to innovate and
create
There are a lot of marketing programs out there that can introduce
you to the basics, but do not ever forget to be creative.
There is often no need to reinvent the wheel, and there are plenty
of instances where you can learn from the experiences of the successful (and not-so-successful) marketers out
there. But you do have to remember that people are constantly learning and evolving as well. What might have worked
two, three years ago will be done to death by now – especially considering the breakneck pace of evolution over the
Internet.
It is for this reason that a successful marketer is always willing
to try out new things. These new things may not always be successful or turn a profit right away, but they will
always impart valuable knowledge to the marketer at the end of the day. This is especially important when you
consider the next frame of thought that is present in the mindset of successful Internet
marketers.
‘Hungry’ for more and more knowledge
The last but most certainly not the least of important mindsets of a successful Internet marketer
is the ever-increasing desire to learn more about his or her business.
You must never, ever stop thinking that you know enough to keep you
on top of your business. The world of business is ever-evolving, with new players (and competitors) coming in with
their innovative and creative methods. The last thing you want to do is to fall behind the competitive curve simply
because you are not on top of the latest news and information regarding your business.
It is for this reason that you must always be hungry to learn
whatever you can about your business. Talk to your customers. Know what makes them happy and what frustrates them.
Find out how you can be operate more effectively on a day-to-day basis. Learn how to make more with less. These are
but a handful of areas that you can focus on.
Be hungry for knowledge, and you will be able to stay on top of the
game at all times.
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