Amazon Influencers: 6 Easy Ways to Find Them + Top List [2023 Review]

21 Best Amazon Influencers – 2023 List.

1. Leticia Gardner.

Leticia Gardener is a mega-influencer with 1.7M followers on TikTok, 423k followers on Instagram, and 14k subscribers on YouTube.

Her content is focused on fitness, lifestyle, fashion, and family. She’s married to ex NFL player Rod Gardner, who is also an influencer, and she owns Totalbody21, which is a fitness lifestyle brand.

Niche: Fitness, Home Décor, Health & Beauty, Fashion, Men’s Gifts, Pets

Amazon Storefront: Leticia Gardner

Website: Totalbody21.com

2. Holland Smith Paterno.

Holland Smith Paterno is a blogger and fashion micro-influencer with 58k followers on TikTok and 19.1k followers on Instagram.

She posts fashion and lifestyle content, with everything from recipes to Amazon fashion ‘must-haves’. Her style is sophisticated but accessible, and her content is beautifully styled with a very recognizable aesthetic.

Niche: Fashion, Beauty, Home

Amazon Storefront: Holland Smith Styling

Website: hollandpaterno.com

3. The Ohio Girl Jaz.

Jaz is a fashion and beauty micro-influencer, with 39.7k followers on Instagram and a much smaller following on YouTube and TikTok. Her style is casual, affordable, and somewhat boho.

Jaz has worked with big brands like Walmart and many smaller fashion boutiques. She creates beautifully styled and polished images for her Instagram, and regularly posts video reviews and ‘Amazon hauls’.

Niche: Fashion, Travel, Beauty

Amazon Storefront: Theohiogirljaz

Website: Linktr.ee/theohiogirljaz

4. Ashley Marquez.

Ashely Marquez is one of Amazon’s top influencers. She is a teacher and focuses on creative teaching and motivational content, as well as fashion, kids, and lifestyle content.

Ashely is a macro-influencer, with 298k followers on Instagram, 51k followers on Facebook, and 41.7k followers on Pinterest.

Her style is wholesome, clean, and casual. Most of her content is focused on teaching and learning in positive, motivational ways.

Niche: Education, Home, Lifestyle, Fashion & Beauty

Amazon Storefront: Teach Create Motivate

Website: teachcreatemotivate.com

5. Laura Fuentes.

Laura Fuentes is an author, blogger, and mom with a passion for cooking, health, and wellness. In addition to her blog, her @momables Instagram account has 51.6k followers.

She posts health-food content like recipes, clean eating meal plans, and information on low-carb and intermittent fasting diets.

Laura is a hugely successful Amazon Influencer, promoting the products and ingredients she uses for her recipes and home, lifestyle, and kids’ products.

Niche: Health & Wellness, Kids & Baby, Kitchen & Cooking

Amazon Storefront: MOMables

Website: laurafuentes.com

6. Brad Kowitz.

Brad Kowitz is an Amazon Influencer who started as an Amazon Affiliate but became an influencer when this YouTube channel took off.

He now has 467K subscribers on YouTube, 149k followers on Instagram, and 43k followers on Facebook. His content is focused on travel, off-road adventures, fitness, camping, photography, and tech.

Niche: Off-road & Camping Gear, Fitness, Photography

Amazon Storefront: TrailRecon

Website: trailrecon.com

7. Justin Braun.

Justin Braun is a YouTuber with 16.9K subscribers, 7k followers on Facebook, 3.8k followers on Instagram.

He posts high-energy content, focused on off-road adventures, vehicle mods, workshop tools, and tech.

He promotes Amazon products in his videos, driving traffic and sales to his affiliate partners on Amazon.

Overtime Garage

Website: jbmfg.net

8. Jalissa Queen.

Jalissa Queen is a top Amazon Influencer and her content is focused on product reviews. She has 16.6k followers on Instagram and 1.25k subscribers on YouTube.

She is a professional freelance photographer, which shows in the quality of her content.  She provides detailed reviews of beauty, fashion, and tech products.

Niche: Technology, Fashion & Beauty, Photography and More

Amazon Storefront: Jalissa_Queen

Website: jalissaqueen.com

9. Jamye Hunter.

Jamye Hunter is a fitness, fashion, and beauty influencer with 49.7K followers on TikTok and 10.5k followers on Instagram.

She has a degree in Human Development and Family Sciences and is ex-U.S. Army National Guard. She posts military content, as well as her fitness and fashion content.

Niche: Fitness, Fashion, Beauty, Military

Amazon Storefront: Jamye’s Just Gotta Have Its

Website: jamyesjourney.com

10. Chelsweets.

Chelsey is an accountant turned professional baker and cake decorator. She has an impressive social media following on all platforms, with 2m followers on TikTok, 1.2m followers on Instagram, 739k followers on Facebook, 279k subscribers on YouTube, and 70.8k followers on Pinterest.

Chelsweets is a valuable influencer for FMCG brands. Her content focuses on baking and icing tutorials, where she promotes the Amazon tools and kitchenware she uses in her process, as well as special ingredients and the equipment she uses to record her content.

Niche: Kitchen, Baking & Confectionary, Food

Amazon Storefront: Chelsweets

Website: chelsweets.com

11. TbonesTech.

Tyler TbonesTech is a YouTuber with 66.1k subscribers. He also has 3,3k followers on Twitter and 1,4k followers on Instagram.

Tyler is a filmographer and photographer with high authority in his niche. He posts reviews and unboxing videos of film and photography equipment and other tech (and shades) on this YouTube channel.

He promotes Amazon products in his videos, and as he is something of an expert in his field, his recommendations hold a lot of sway with his followers.

Niche: Technology, Film and Photographic Equipment, Sunglasses

Amazon Storefront: Shade Review / Tbonestech Store Front

Website: Youtube.com/TbonesTech

12. Nancy Basile.

Pennsylvania native Nancy Basile has established herself as a prominent figure in the prints industry, with 1,2k Instagram followers.

Both the Cartoon Network and the Warner Bros. websites have highlighted her downloadable printables, allowing her to expand her reach.

She discusses new and classic TV series and movies, as well as what to watch, on her blog. Therefore, Nancy is a great choice if your target demographic includes film aficionados or anyone who loves prints.

Niche: Entertainment, printables, animation

Amazon Storefront: Nancy Basile

Website: Media Medusa – What to Watch with Nancy Basile

13. Koree Ream.

Koree Ream is a popular cross-fit instructor with 10k Instagram followers.

She predominantly promotes fitness and exercise amazon products on her social media pages, focusing on affiliate marketing.

Koree Ream is an excellent choice if your company has a focus on physical fitness or exercise equipment, as her followers trust in her judgment when it comes to choosing their equipment.

Niche: Fitness & Mental Health

Amazon Storefront: Kickinitwithkoree

Website:  kickinitwithkoree

14. Justin Sunseri.

Justin Sunseri, who has over 20k Instagram followers and 1k YouTube subscribers, is the presenter of the widely listened-to Polyvagal podcast, and is a unique type of Amazon influencer. His particular area of expertise in counseling, trauma and motivational content is what separates him from other influencers.

He is a licensed professional who promotes self-help books and guides for couples seeking therapy or counseling. In this case, Justin is the perfect influencer if this is your preferred genre.

Niche: Healing & Trauma + Motivational Guides

Amazon Storefront: JustinLMFT

Website:  Justin LMFT

15. Mako Ccino.

Mako Ccino has made a successful career on YouTube, with over 2M subscribers on her channel.

In addition, Ccino is an artist above everything, with a focus on watercolor painting.

She offers various courses and training in the different watercolor painting techniques on her website. Moreover, she promotes specific Amazon products in her pieces of training, and because she is an expert in her field, her students are likely to buy the products she promotes.

Niche: Art Supplies

Amazon Storefront: makoccino

Website:  Mako Ccino

16. Trisha Hershberger.

Trisha Hershberger is a mom and YouTuber with 145k subscribers and 178k Instagram followers.

She created a career out of her passions, gaming, and fashion, growing her following throughout the years.

Trisha promotes various Amazon products related to her content and lifestyle and would be a great fit for a company looking to tap into the GirlGamer market.

Niche: Tech, Gaming & Geekchic Fashion

Amazon Storefront:  Trisha Hershberger

Website:  Trisha Hershberger

17. Mark Reinfeld.

Mark Reinfeld has over 20 years of expertise in preparing innovative vegan and raw food, as well as teaching these subjects. So it only makes sense for him to advertise cooking equipment.

Because he has more than 70,000 followers across all of his social media channels, this influencer is an excellent choice for retailers in the culinary sector, particularly those that operate in the vegan niche.

Vegan Fusion

Website:  Chef Mark Reinfeld: Vegan Culinary Trainings & Consulting

18. Nicole Sposato-Torres.

Nicole is a resident of the state of New York and the mother of two children.

Her social media channels are full of postings about different baby goods and general parenting advice. Her evaluations are often published on well-known review websites such as Viewpoints.com.

In addition, Amazon has officially designated her as a product tester; making her reviews more credible.

It’s All In My Head

Website:   Nicole Sposato-Torres

19. Brennen Bailey.

Brennen Bailey is a Washington-based young micro-influencer with 3,7k Instagram followers.

This professional photographer’s work has appeared on the Instagram feeds of firms such as Wildwood Eyewear and Discount Glasses.

He would be a valuable addition to any business that uses graphic content marketing.

Niche: Photography

Amazon Storefront:  Essentials

Website:  Brennen Bailey

20. Felicia Day.

Felicia Day is an actor, writer, and creator of web series with over 1.5 million Instagram followers and 2,6 million Twitter followers.

She is a member of the Amazon Influencer Program’s Hall of Fame and a big Hollywood name that is widely known.  While the actress’ Amazon business mostly advertises baby items, she is also a sci-fi fan. As a result, businesses can take advantage of her diverse interests.

Niche: Baby Products, Books

Amazon Storefront:  Felicia Day

Website:  feliciaday

21. What’s Up Moms.

As it has over 3,4 million subscribers, What’s Up Moms is considered one of the most successful channels on YouTube.

It is a channel that was developed just for mothers by mothers.

They advertise cooking utensils, cookbooks, motherhood accessories, and children’s goods on Amazon. Due to their popularity, they hold a lot of sway when recommending certain products over others.

Niche: Parenting, Kitchenware, Arts & Crafts, Kid’s Toys

Amazon Storefront: whatsupmoms

Website:  WhatsUpMoms

Wrapping Up.

Influencer marketing is hugely valuable for e-commerce brands and vendors. Influencers can help get your brand or store in front of your target audience, increase awareness of your brand, and, most importantly, drive sales.

If you sell on Amazon, using an Amazon influencer is the way to go! They’re incentivized to sell Amazon products, have dedicated Amazon influencer storefronts, and they are professionals when it comes to creating content that drives people to Amazon to make a purchase.

Today, we have covered how to find Amazon influencers to promote your products and how Amazon’s influencer storefronts work, and looked at some of the top Amazon influencers to work with.

Are you ready to dive in and start collaborating with influencers?

Check out these useful resources for more on influencer marketing:.

• Influencer Review: The Guide to Skyrocketing Trust & Sales (2023)
• Best Influencer Marketing Research Tools + A Simple Guide (2023)
• Successful Influencer Marketing Campaigns You Need to Emulate [2023]
• Best Influencer Marketplaces & Platforms in 2023 and Beyond (Full-Review Updated)
• Top Influencer Marketing Agencies in 2023 [Updated Europe & US Review]

References.

Amazon: Amazon Associates – Amazon’s Affiliate Marketing Program

Amazon: Amazon Influencer Program

Forbes: 16 Experts Predict How Micro-Influencers Will Impact Marketing In 2022

Sellbrite: How to Leverage Influencers to Sell More on Amazon

Social Media Today: 5 Trends that will Dominate Influencer Marketing in 2022 [Infographic]

Tintuiti: Influencer Marketing Statistics for 2022

 

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