Special Report by Paul Hancox
As a writer, have
you ever found yourself frustrated that many potential
clients
seem more concerned about the PRICE of your writing, than about the
QUALITY? Or…
Have you ever felt you wanted to charge more, but were worried about
losing business (or of not getting any new business at all)? Have you
ever felt you needed to lower your price just to compete in the writing
market? Or worse still…
Have you ever found yourself a little angry or frustrated at some of
your fellow writers, particularly the ones who churn out ridiculously
low priced articles and sales letters, that you just KNOW are probably
of low quality, and so are likely damaging their client’s business?
If you’ve ever felt or experienced ANY of these things, then pay
careful attention to what I’m about to tell you in the next 5 minutes,
because…
I promise
this will help.
It seems every other day on writing and marketing forums and blogs we
read of horror
stories where other writer’s clients received articles or
sales letters
that turn out to have been…
- Badly
written by someone with only a passing
familiarity
with the English language, or
- Spun out
from what sounds like The Article Spinning Mill From Hell,
or
- Rehashed
Wikipedia articles with some copy and paste material stolen from
elsewhere thrown in for good measure, or
- Cookie
cutter sales letters or articles based on templates with
virtually no original thought.
9 times out of 10 you’ll find a “cheap” writer was behind the “horror
story”… and yet, what’s remarkable is many potential clients still seem to put
price ahead of the more important things like quality, so…
It’s time we did something about
it…
Quite frankly, I cringe every time I read one of those “horror
stories”, because I know that most of the time, it’s because the client
went for “cheap”, and got EXACTLY what they paid for.
However, as writers…
We face two big problems.
(1)
How do we stand
out from the crowd of cheap writers who
practically churn out material with no concern about quality, and…
(2) If
your writing is of good quality, and you want people to pay you what you feel
you deserve for it, how do you get your potential
clients to recognize
your quality, and that paying more will be worth it? How do you get
them to pay more, and actually want
to do so?
How to tackle them both, and make
more money…
Let me share with you right now the first and single biggest “key” to
solving these problems, and to earning more from your writing – I’ll
share the others with you a bit later – which is this…
KEY #1: I CALL IT “SELLING
THE DIFFERENCE”…
What does that mean? It means DEMONSTRATING to your potential clients
HOW your writing service differs from others
(especially those cheap and poor quality writers), and WHY this
difference really matters
to them.
For example, most writers – including the bad ones – say they offer
“high quality writing”; and so, because it’s used so often, it
becomes almost a
meaningless statement. It really says nothing at all, because everyone
says it.
If you want to not only
stand out from the crowd, but also
make more
money from your writing, (a) you need to SHOW and EXPLAIN to your
clients what bad quality
writing could mean to them, (b) SHOW and EXPLAIN
to them what good
quality writing means to them, and (c) DEMONSTRATE your
skills to them in advance.
I’ll explain PRECISELY how to do that in this report, and here’s why
this matters to you. If you DON’T do this, your potential clients won’t
know the difference between you and a bad writer (because even the bad
writers says their writing is “high quality”), and will go with someone
cheaper.
You’ll lose out, and your potential client may well lose out
as well!
So as writers, not only
do we owe it to ourselves to “sell the
difference” (so we can earn more money ourselves), but we also owe it
to our clients, so they don’t keep falling for the “cheap” writers,
just to save a few bucks… only to have it cost them dearly in other
ways.
Now, at this point you might be wondering, “How do I sell the
difference”? This is where I come in:
HOW I CAN HELP
YOU “SELL THE DIFFERENCE”…
By the way, my name’s Paul Hancox. I’ve been marketing and selling
online since 1998, and I’ve sold lots of things including products,
services, writing and software – at what many of my fellow writers and
marketers might consider premium
prices. (However, I always believe in delivering great value for their
money, which is why I rarely get refund requests.)
In addition, I’ve also sold things directly in front of customers (what
we call “direct sales”), in one of the toughest and most competitive
markets of all – the home improvement market.
Just as in the writing market, there were many competitors in the home
improvement market that sold “cheap”, so as part of a company that was
more “expensive” than most, I was trained to “sell the difference”,
which I discovered was ABSOLUTELY ESSENTIAL to winning
a client in a market with lots of “cheap” competitors.
I quickly came to realize that, very often, price was only the biggest
issue when I hadn’t “sold the difference” properly.
So I understand exactly
what you face as a quality writer, in a market
where too many “cheap” writers claim
to be offering what you offer (but WE know their writing is of poorer
quality),
for a lower price.
After seeing some of the recent “horror stories” as a result of “cheap”
writing, I got angry – I hate to see my fellow writers undervalue
themselves – so I decided to take action, to share my knowledge of
selling in all kinds of competitive markets (including the writing
market), and to help my fellow writers get
what they deserve – namely, more money from their writing.
The easiest way of sharing that knowledge was to put it all in a
report, written specifically for freelance writers, ghostwriters,
article writers and
copywriters, to help you get more money from your writing. So then…
HERE’S
WHAT YOU’LL DISCOVER IN THIS REPORT…
I call the report “Write To More Money”, and here are some of the
things you’re going to get from it:
- What
Clients Really
Want. The FOUR things you must know about
virtually EVERY potential client, no matter what you sell or at what
price! When you read this and understand these four things, selling
your
service to them will be so
much easier. (p6,7)
- Earn
More, Quicker. The better you write, the more you could
earn. So if you feel your writing needs improvement, here are two
simple,
quick
and effective
techniques you can use IMMEDIATELY to put the
speed of your writing improvement on “fast track” to earning more…
(p8-13)
- The
“Facts Of Life” For Writers. Most writers worry about
these “Facts Of Life”, but since they are always going to be
true, I’ll show you how
stop worrying, and instead turn them to your
advantage. (p13-14)
- The
“Quality” Riddle. Despite what they say, many clients
actually DON’T want quality… at first! I’ll show
you precisely why this may be the case, and also what you need to do
with these clients. If
you don’t get this one, your prices will always be driven down by
“cheap”
writers who don’t care about quality at all. (p15-17, 37-39)
- “I
Can’t Afford It!” Busting. Clients won’t order from you if
they feel they can’t
afford your services, so I’ll give you THREE SMART STRATEGIES for
making your
services affordable to them, even if you charge more than other
writers. (p17,18, 39-44)
- The
“Market Rate” Conspiracy.
Yes, it’s almost as if there’s a “conspiracy” to keep some writers low
paid! I’ll bust open this “conspiracy” and show you why clients are
using concepts like the “market rate” or
“going rate” to MISLEAD YOU into keeping your prices lower! And I’ll
show you what you MUST do to counter this.
(p18-20)
- How To
Stand Out From The Writing “Crowd”.
I’ll give you a PRECISE STRATEGY for distinguishing yourself from other
writers, so potential clients will want to use YOUR writing
service rather than
other writers. (p19-27)
- Invisible
Selling. I’ll reveal my secret “Invisible Selling”
technique to you right here. Get this… just this one technique by
itself could have clients
lining up to use your services… when you have this, and use it.
(p34-37)
- “Horror
Stories” Can Make You Money!
Now you can use my covert strategy for taking any
other person’s bad writing experience and using it to sell YOUR writing
service. When you have this strategy, you’ll be GRATEFUL to those
“cheap”, poor quality writers, because they will be effectively helping you to sell
YOUR service! (p28-33)
- The
Missing Link: ONE SIMPLE QUESTION that will help you
discover EXACTLY what your clients really
want, and how to give it to
them! Your clients will love you when you do this, and will likely come
back to you for more. (p37-39)
- How
Would You Like No
Competition? How to COMPLETELY distinguish your
writing
service from everybody else, so clients want to use YOU, and ONLY YOU!
(p44-54)
- Multiple
Streams Of Income. Here I share with you more than a dozen
ideas for services your clients may also want, in
addition to articles and sales letters. Offer some or all of these to
your clients, to help you create more streams of
income for yourself and your business, and to make it more secure.
(p38,39, 52-54)
- How To
Please Everyone, And
Do Less Work! How to develop a pricing and service
structure that
enables you to sell BOTH to clients who just want the cheapest, AND
those looking for higher quality. Use this, and it could also save you
from a lot of unnecessary hard work. (p49-51)
- The
Secret Seven. Seven
secret techniques to train (and even
condition) your prospects to EXPECT to pay more. I discovered these
technique in direct (face to face) selling. This is the single
biggest section of the report because it is just so important, yet
virtually none
of your
fellow writers are doing anything even close to this at the moment…
giving you a massive advantage right now now… only IF you use it
right! (p54-71)
- Price
Framing. How to “reframe” your prices so they are
perceived as both reasonable and
good value for money… regardless of
what you charge. (p67,68)
- Give
Yourself The Upper Hand. A vital strategy for
getting more money from clients who negotiate with you. Be careful, if
your clients use this on you, you’ll lose out!… which is why you NEED
to know this and use it first, to make sure it’s not done TO you…
because it can
cost you money if THEY do this to YOU first. (p71-73)
- Insights
From A Hotel. What a major hotel chain can teach us about
special offers, and using offers to make more money from your writing.
(p73-76)
- A Price
Increase “Trick”. How to charge more without having to put
your prices up! Yes, it can easily be done when you know this amazingly
simple strategy. This one will save you the embarrassment of
having to tell your clients about your price increase. (p75,76)
- Finally,
End Client Hesitation Now. How to compel your potential
clients
to take action NOW, rather than LATER, so you don’t lose them to your
competitors, and so you can schedule and plan better – a critical
component of making the most money from, and putting a value on, your
own time. (p76-84)
So then…
HERE’S WHY YOU NEED THIS
INFORMATION RIGHT NOW…
I’ll admit, I don’t know your precise motivation for wanting to buy
this report. Perhaps you already know deep down that you deserve more money
for your writing,
or maybe you feel
you need more. You might even know
that you should be asking for
more, but you’re concerned about losing potential clients, or about not
gaining any new ones.
Whatever is the case, my report is designed to give you all the
knowledge, techniques, strategies and insights you need to have both
the confidence and
the ability to ask for – and get – more money for
your writing, starting today.
Look at it this way: every single day that you don’t have this
knowledge, you’re losing money. For example, if you’re charging $5 an
article when you COULD be charging $10 or even $20, how much are you
losing?
It’s about having the confidence, skills and knowledge to be able to
ask for what you deserve, which is exactly what my report is about to
give you.
The simple fact is, unless perhaps you’re Stephen King, it’s not
usually enough just to list your credentials. You need to SELL your
writing service to your prospective clients.
That’s why my report is so important to you… I will show you
precisely how to sell your writing service and do so QUICKLY, EASILY
and NATURALLY, so you can focus on your writing and get the respect and
money you deserve. I wrote this report to make it EASY for you to sell
your services.
SO MAKE THIS SMALL INVESTMENT
IN YOURSELF.
Some people spend THOUSANDS or even TENS
OF THOUSANDS OF DOLLARS on a College or University
education, investing in their own future income and prosperity.
Now, I’m not
teaching you to write in this report… I’m
assuming you can already do that – although I do have some tips on how
to improve if you don’t consider yourself excellent at writing just yet.
However, what I AM about to give you is an intensive, fun and hopefully
thrilling 90 page “crash
course” on selling your writing service and getting more money for your
writing. How much would this be worth to you? This is, after all, an
investment in your future.
Admittedly I could do what some of the “gurus” do and offer this as a
seminar for $997
(and pad it out
over 3-5 days), but quite frankly I want to help you right now to get
more money from your writing service – and I don’t want you to have to
spend anything like $997 to get this, because it’s so important to you.
I decided to price this report so it’s within the reach of every
writer, and price it at just $27,
so that, as an investment in your future, there is no excuse but to get
it.
After all, I really believe as a writer you need the
information and knowledge in this report (as you’ll see why when you
read it) – which is why I wrote it in
the first place, and is why I’m pricing it so low. So click here to get your copy of “Write To More
Money”.
Even more good news is that…
THERE IS ABSOLUTELY NO RISK
FOR YOU AT ALL…
I’m really excited to share this knowledge with you. I WANT you to have
it, and I really believe you’re going to be elated with the content,
like so many others who read it! (You can read what they have to say in
just a moment.)
That’s why I’m also making you this 100% No Risk Guarantee. If you get
this report, and after absorbing it, you don’t
feel you’ll be able to
earn more money as a result of my report, then I’ll happily refund 100%
of your money, within 60 days of purchase. I KNOW most writers are
good, decent and honest people, and I just KNOW you’re going to get a
lot from this report – so I’m more than happy to make that
guarantee, so you can have absolute peace of mind.
HERE’S
WHAT YOUR FELLOW WRITERS ARE
SAYING ABOUT THIS REPORT…
| “New and useful information…”  Aftertwenty-three years in business, it sometimes seems like I know all there is to know about pricing my services. Paul’s book, as very few books do, has shattered that notion; there’s a great deal of new and useful information here, and I’m already planning the changes to my marketing efforts as a result. And now, if you’ll pardon me, I’m going to go read it again. Caliban Darklock http://www.darklock.com |
| “… changed the way I interact with my clients the very next day… a must-read…”  Paul,when I agreed to review your new report, I expected an excellent read, but as a busy working copywriter, I didn’t think I’d learn much. Well… I was wrong. “Write To More Money” changed the way I interact with my clients the very next day. It’s simply a must-read for anyone who wants to make money from their writing. Another great report Paul. David Raybould High Conversion Copywriter http://DavidRaybould.com |
 I wish I’d read this report beforeI started my ghostwriting service. It would’ve saved me a lot of time and helped me charge higher rates for my writing much sooner. It has taught me a lot about how I should value my own writing, new ways I can promote my work and how best to communicate with potential clients. There are a number of great exercises and tips that can really help you get the best out of your business. I used just a handful of these techniques and managed to generate a lot of new interest in my service very quickly. Kat Fuschillo http://www.KatFuschillo.com |
 “Verywell written but…” This ebook is very well written but I didn’t expect anything different considering the author. I believe this should be read by any writer who can write reasonably well. I know that I am certainly going to use some of these tips in my copy. To any writer who thinks they have to settle for peanuts in order to compete, you really need to read this ebook. I have long known that the penny a word churn-and-burn writers were not my competition but Paul has given concrete examples of how to rise above that in your writing business. Tina Golden http://www.tinagolden.com |
 “A lot of article writers… are going to do acomplete overhaul of their writing business…” I just finished reading your report, “Write To More Money” and I’ll have to admit, I was impressed. The psychology behind how clients actually choose a content writer was truly fascinating. Very eye-opening to say the least. But, my favorite part had to be the “framing” technique you revealed on pg. 73-74. I honestly don’t see why any good writer for hire couldn’t start using this strategy right now – today – and start bringing home much more income than they are presently. So simple to do. I’m betting a lot of article writers out there who are just struggling to “get by” are going to do a complete overhaul of their writing business very soon after reading your book. You’ve got a real winner here, IMO. Excellent job, Jeff Williams http://kiva.org |
 Hi Paul,I thought your report was fantastic. This is a report that will be extremely useful for a neophyte writer and experienced writer alike. The stages of getting yourself out “there” as a writer is thoroughly explained in detail so anyone can do this. Paul lists some strategies that are not known to the casual writer and appears to not be known to many serious writers. One of the best sections was on setting your prices and how this affects your income and the perceptions of folks who will be buying your work regardless of cost. The section on setting up your sales page was well worth reading the whole report and a whole lot more. I am going to read “Write To More Money: How To Ask For – And Get – More Money For Your Writing” many times and really soak in what Paul has offered. Thank you so very much for allowing me to review this tremendous piece of work. Many many people will absolutely benefit financially if they actually use the information presented. Theodore Marlett |
| “… thoroughly enjoyed every moment…”  Hello PaulThank you for giving me the opportunity to review a copy of your latest publication and I have to say that I thoroughly enjoyed every moment that I was reading it. It gave me a great insight into how to make the most money from writing and had quite a few gems that I will be keeping hold of for further reference – you really are a credit to internet marketing. Samantha Milner http://www.dsm-publishing.co.uk |
SO
NO MORE EXCUSES OR DELAYS – GET WHAT
YOU NEED AND DESERVE RIGHT NOW…
Before you order, let me quickly recap what you’re about to get: You’re
about to download a 90+ page PDF report which contains all the
knowledge, techniques, strategies and insights you need to have both
the confidence AND the ability to ask for – and get – more money for
your writing.
This is something every
writer needs, so I want
you to take action now, click on the order link below, and start
downloading and reading this report today so you can put it to work for
you today to earn the money you deserve for your writing.
Look, I can’t say for
certain
if you’ll be able to
imagine yourself, maybe six months or a
year from now, and be able to picture where you’ll be with your writing
business and how things will have changed, and how you’ve applied all
the techniques and strategies in this report, to get the money you
deserve for your writing… and maybe more and higher paying clients
lining up at your door…
…
and I don’t know for certain whether you’ll be able to
DEFINITELY
look back, from that point in your business, to this moment
right now – the moment when you made the decision to start to
download and
read my report – as the moment that made all the
difference.
But I DO know this for certain… that I really want this to
be the case for
you. I want you to get what you deserve.
So forgive me for being blunt – but if you don’t get it, and apply
all the knowledge you’re about to get, and if nothing has changed six
months or a year from now, then you had only yourself to
blame, since it’s being virtually handed to you on a plate right here,
right now.
This is your window of
opportunity to do something good for yourself, your
writing business and your clients, and finally get what you deserve.
So click on the order button below to begin the next chapter in your
writing business:
P.S: Remember, my 90+ page PDF report, “Write To More
Money”, backed by my 60 day 100% No Risk Guarantee, is about to give
you all the knowledge, techniques, strategies and insights you need to
have both the confidence and
the ability to ask for – and get – more money for your writing. So it’s
a big investment in yourself, at such a tiny price.
| Important: The idea behind this report is to help you make and get more money from your writing. However, I cannot and do not make you any specific income promises, because how much you earn from your writing will ultimately depend on many factors, such as your own skills and ability, and how you use and apply the information you’re about to get in this report. |
